Author Archives: Robin Button

The Client is King — What Do They Need?

Posted on November 2, 2011 by Robin Button

It’s essential that every web project accommodate the client’s needs. Several key questions should be asked prior to beginning development. Such as … How will the website be maintained? By the client? Realistically … are they willing or able to … Continue reading →

Posted in clients, content strategy, maintenance, random thoughts | Leave a comment

Great Artists Steal

Posted on October 29, 2011 by Robin Button

I’ve been reading Walter Isaacson’s biography of Steve Jobs. At one point during his career, he took a new idea developed by Xerox and executed it … with great success. By some, this was viewed as a heist. Jobs himself … Continue reading →

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What We Don’t Know

Posted on October 29, 2011 by Robin Button

Boy. What we don’t know. It would fill a book, wouldn’t it? Unfortunately, many people don’t realize this. Actually, I’ve discovered that the really smart people that I know also realize there is a TON more that they DON’T know.  … Continue reading →

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Often Not Considered

Posted on October 27, 2011 by Robin Button
Posted in content strategy | Leave a comment